5th Avenue NYC is one of the most elite brand of hair products in the world. Owned by cosmetics giant L'Oreal, Redken began in 1960 and has grown to be a multi-million dollar company. Its shampoos, conditioners, and styling products are sold in salons nationwide. Additionally, Redken offers a full line of hair color for professionals that are highly used in salons and Redken designated cosmetology academies. The company is known for its cutting edge style and fashion forward focus through creative use of high quality haircare. Formulas are developed with devout attention to chemistry that adapts to hair and skin to ensure only the best product is offered.