Shiseido was founded in 1872 and is one of the oldest cosmetics companies in the world. Shiseido offers a wide selection of skincare products and an exclusive line of makeup used by celebrities and discerning women who appreciate high-quality ingredients. Shiseido carries several skincare lines, including basic, high performance, body care, sun care, and a men's line. Their high-performance line offers the latest in anti-aging technology for the treatment of wrinkles, sagging, and dullness. The Skin Cancer Foundation has endorsed all the products in the Shiseido sun care line as being effective, and Shiseido Ultimate Sun Protection Cream SPF-55 is extremely popular. Shiseido's makeup line is one of the most sought-after cosmetics lines in the world.