Its A 10 Potion 10 Collection

A repairing & nourishing daily shampoo Creates a rich lather to gently cleanse & detangle...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields th...

A repairing & nourishing daily conditioner Contains Keratin Amino Acids to restore natura...

A naturally-derived, repairing hair mask for dry or damaged hair Contains keratin amino a...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital i...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming...

A high performance leave-in treatment for incredible hair immediately Repairs dry damaged...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital i...

A repairing & smoothing shampoo Features a sulfate-free, creamy whipped formula to deeply...

A deep conditioning & all-in-one hair treatment Takes extra-special care of curly & wavy ...

A high performance mask to promote well being of your hair Remarkably nourishes, softens ...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields th...

A repairing & enhancing treatment for blondes Contains a unique compound of natural ingre...

A nutrient-rich, silk-infused daily conditioner Contains Hydrolyzed Silk that restores na...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & streng...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & streng...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a spe...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, a...

A multi-benefit clay mask for blonde hair Formulated with natural ingredients to restore,...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, a...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a spe...

A multi-benefit blow dry hair gloss Formulated with highly effective moisturizers that st...

A hydrating shampoo that delivers twirl-worthy tresses straight from the shower Supplies’...

A hair oil that gives shine & control with salon-quality results Acts as an intensive nat...

A restorative leave-in treatment designed to rebalance & soothe the scalp Employs potent ...

A restorative shampoo designed to detoxify & soothe the scalp Employs kaolin clay, gently...

A restorative conditioner designed to rejuvenate the scalp & reveal gorgeous tresses Empl...

A restorative scalp serum designed to rebalance oily skin & reduce scalp discomfort Emplo...

A multi-tasking, sulfate-free shampoo Formulated with keratin protein to deliver intense ...

A deep conditioning hair mask treatment Formulated with Hydrolyzed Silk, an easy-to-absor...

Combines brand-new technology with a daily-use formula Provides professional-strength con...

A multi-tasking, non-greasy styling balm Formulated with professional-grade ingredients t...

A vegan, more gentle facial exfoliant in serum form Features a larger molecular weight th...

This creamy, non-drying lip pencil helps define the lips Velvety texture & glides on smoo...

A high-strength restorative facial serum Contains Polyhydroxy Acid (PHA), a potent antiox...

A smart, oil-free liquid foundation Features a silky texture that blends seamlessly with ...

A skin-enhancing foundation designed to provide a natural, sun-kissed glow while offering ...

A muted nut-inspired blush palette featuring four harmonious earthy tones designed to deli...

A long-wearing eyeliner that outlines the eyes with just one stroke Features a waterproof...

A one step exfoliating & retexturizing facial treatment Formulated with 10% pharmaceutica...

A gentle facial moisturizer that soothes and nurtures the skin. Formulated with ten carefu...

A powerful liquid eyeliner to help redefine the eyes Gives bold color for a dramatic, sig...

A shimmery powder that illuminates the complexion Captures & reflects light to create an ...

A lightweight, potent skin exfoliating lotion High-strength formulation with Glycolic & C...

An emollient, antioxidant-rich moisturizer Contains 10% Gluconolactone & Vitamin E to gen...

An automatically retractable pencil eyeliner Features an ultra-long-lasting, waterproof f...