Virtue Smooth Shampoo 240ml/8oz

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

Smooth & Silken Set: 1x Smooth Shampoo - 60ml/2oz 1x Smooth Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

A rich, high-powered repairing shampoo for damaged hair Gently dissolves daily build-up while filling in cracks of damage Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Enhanced with Grapefruit Extract, packed with Vitamin C & anti-oxidants Helps revitalize the scalp & restores hair’s vibrancy & shine Scented with a rich, nurturing blend of fresh woods & clean citrus Leaves hair soft, clean & healthy-looking Color-safe, paraben-free & gluten-free

A hydrating, nourishing & repairing shampoo for curls Features a rich, non-drying formula that gently cleanses hair while removing excess oils & build-up to maintain the natural curl pattern Protects against humidity, heat & environmental damage while mending & prepping hair for manageable & frizz-free styles Contains Alpha Keratin 60ku® that works with specially chosen hydrators & curl-optimizing polymers to repair brittle hair that’s more prone to breakage Loaded with water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling Infused with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Enriched with vegetable-derived polymer from lond bean to facilitate curl formation & definition Boosted with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Keep curls springy, shiny & full of life Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Color-safe, gluten-, cruelty-free & vegan

A gentle toning & nourishing shampoo Uses all-natural botanicals & 100% natural colorants to brighten & gently neutralize brassiness Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains a special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract & 100% natural salicylic acid from wintergreen leaf extract to provide subtle, cumulative brightening of yellow tones & rinse away brassiness Loaded with viola odorata flower & leaf extract, lavender flower extract & rosemary leaf extract to neutralize brassiness Infused with turmeric root extract to work in conjunction with a mineral complex to provide antioxidant protection against the damaging & color-distorting effects of UV/solar exposure, environmental pollutants & free radicals Scented with a warm fragrance blended of bright & calming ingredients including yuzu zest, chamomile & creamy sandalwood Free of harsh, stripping ingredients, purple color deposits & sulfate Suitable for all shades of natural & color-treated hair, including silver & gray

A balancing shampoo for oily or flat hair Purifies & cleanses scalp & hair gently yet effectively Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture Developed with a splendid blend ratio of 40% rosemary, 35% chamomile & 25% lavender for a herbal formula Contains deep hydrating & replenishing ingredients such as aloe vera, spanish chia seed oil, orange fruit extract, squalene & collagen Creates voluminous & airy texture for hair Improves scalp health & prevents hair thinning Balances & controls sebum, strengthens hair & prevents hair loss. Scented with a fragrance of lily of the valley & herbs Antibacterial, anti-inflammatory & antioxidative Leaves hair hydrated, shine Free from sulfate, synthetic dyes, paraben, synthetic antioxidants & mineral oil

A smoothing shampoo that detangles & straightens hair Retains moisture in hair, making it silky smooth & easy to comb through with fingertips Cleanses scalp & hair gently yet effectively Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture Made with 3 types of honey: 50% Manuka honey from New Zealand, 30% Himawari Honey from Myanmar & 20% raw honey from Japan Contains organic argan oil, golden silk, hyaluronic acid & keratin for nourishing effect Focuses on repairing frizz, dull & fried hair Scented with a fragrance of honey & fresh fruit Leaves hair hydrated, shine & healthy Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

A smoothing & straightening shampoo Infused with Organic Argan Oil to create luxurious lathering with deep cleansing effect Packed with Cuticle Keratin to detect & repair damaged hair cuticles to detangle frizzy & coarse hair for improved manageability Contains Organic Quinoa & Baobab Oil which intensively nourish hair strands & restore moisture for smoother, straighter hair Nourishes the scalp without stripping off its natural moisture Restores hair’s radiance & leads to smooth & exceptionally soft hair Free of Silicone & Sulfate

A 2-in-1 smoothing & Cleansing shampoo Cleans, protects & smooths hair at the same time The MicroWash technology, invented by Japan, helps to detect & break down the hidden sebum in pores into fine particles & effectively removed by a single wash Helps solve the itchy, oily scalp problems & protects the hairline Anti-dandruff